Veronique Cardon

The Rising Star award will be presented to Veronique Cardon, Founder and CEO, The CogniDiet Program, Princeton, NJ. Veronique is a Holistic Nutritionist with a Master’s degree (summa cum laude) in Holistic Nutrition from the Clayton College of Natural Health. She started to meditate in 2005 and gained a Certificate of Completion in CBT (Cognitive Behavioral Therapy) applied to weight loss at the Beck Institute for the Advancement of Human Behavior in Philadelphia-PA, in July 2013.

She also holds a Commercial Engineer degree (magna cum laude) from the University of Brussels, Belgium. She also attended special management and leadership programs at INSEAD in France and the Harvard Business School in the US.

After graduating from university, Veronique was a General Manager in Scandinavia, UK, Latin America, and Eastern Europe for a pharmaceutical company called UCB Pharma. She earned “Young Businesswoman of the Year” from the Financial Times in 1994. She then took a job in Atlanta, GA as the Head of Marketing, for UCB Pharma, working with Pfizer to launch a UCB – invented product for allergies called Zyrtec®. She stayed in the U.S. after her 3-year expatriation contract, got a green card, and ended up at Johnson & Johnson and then Pfizer, in leadership roles of growing importance. After a wonderful career, mostly in marketing and sales, she went back to school, got a master’s in nutrition in 2006 and become a full-time entrepreneur.

Veronique’s weight loss program, The CogniDiet, is based on the principles that your brain is plastic and can develop new behavioral and thought pathways. Applied to weight loss, it allows you to start to adopt new healthier behaviors and lose weight for the long-term.